Technology helps photographers! The Internet is a real scourge for photographers but paradoxically we need it for our communication … It could be akin to a Moebius node. But more or less recent technologies exist to put a first level of protection and have a guardrail. The advantage is that the thief can not say by looking at you with your eyes in your eyes and your hand on your heart “I did not know”!
Patron on the project #REDforExecutiveWomen and also sponsor for my general photographic activity IMATAG, is the technology developed by the company LAMARK. This technology allows invisible tagging of a photographer’s copyright on each pixel of a photo.
Once tagged the photo can be tracked on the global web but also in the clipboard which is scanned every day and scanned. The IMATAG scanning technology works either with the tag on each pixel, or by recognizing all or part of the photo (even if it is a cut-off element, they know how to find and recognize the photo by comparison with the original … ).
It is a digital technology that allows to integrate in photos an almost transparent but visible copyright.
The watermark may be the photographer’s signature or the “Copyright” which clearly states that the rights are reserved. Of course it’s ugly but unfortunately necessary to no longer hear the famous “I did not know”!
This is one of the protection technologies deployed on this site and prevents any download of photos.
Anyone trying to use the right click will see a message appear asking him to contact me to acquire the rights of the photo.
If the person really wants to steal the photo and get around the Anti Copy system, there will always be the watermark, the IMATAG protection and the law!
May the law be with us
The law is the second level of protection to protect our work on the internet. In France, the IPC, Code of Intellectual Property, protects the authors including the right of authors. Photographers are also protected by the UPP and SAIF, two institutions of which I am part and which protect our copyrights. In the event of counterfeiting, SAIF operates its legal part to apply financial penalties to violators. The case law of 7 August 2018 of the CJEU / European Union Court of Justice rules in favor of a photographer and recognizes thata photo must be submitted to the photographer for permission for any use .