{"id":22107,"date":"2016-09-11T16:42:44","date_gmt":"2016-09-11T14:42:44","guid":{"rendered":"https:\/\/www.gaeldupret.com\/?post_type=product&p=22107"},"modified":"2025-08-11T17:30:38","modified_gmt":"2025-08-11T15:30:38","slug":"612-rencontres-sur-les-reseaux-sociaux-partie-2","status":"publish","type":"product","link":"https:\/\/www.gaeldupret.com\/br-fr\/produit\/612-rencontres-sur-les-reseaux-sociaux-partie-2\/","title":{"rendered":"612 rencontres sur les r\u00e9seaux sociaux – Partie 2"},"content":{"rendered":"

Pr\u00e9sentation du livre blanc 612 rencontres sur les r\u00e9seaux sociaux – Partie 2<\/strong><\/em><\/p>\n

Compos\u00e9 de deux tomes, ce 4eme livre blanc, sur le th\u00e8me des r\u00e9seaux sociaux, propose \u00e0 la fois les r\u00e9sultats d\u2019une \u00e9tude r\u00e9alis\u00e9e, en mai 2016, aupr\u00e8s de 612 utilisateurs professionnels se connectant \u00e0 99% chaque semaine aux principaux r\u00e9seaux sociaux professionnels ainsi qu\u2019un deuxi\u00e8me tome compos\u00e9 de plus de 70 textes d\u2019analyse de l\u2019utilisation de ces r\u00e9seaux.<\/p>\n

\u00ab Twitter et LinkedIn confirment leurs leaderships sur les r\u00e9seaux sociaux professionnels \u00bb<\/strong><\/p>\n

Dans les r\u00e9sultats de l\u2019\u00e9tude, Twitter et LinkedIn se retrouvent une nouvelle fois pl\u00e9biscit\u00e9s par les r\u00e9pondants. Ils sont les r\u00e9seaux sociaux les plus fr\u00e9quemment utilis\u00e9s de l\u2019univers professionnel ! La surprise des r\u00e9sultats vient de Twitter qui devance LinkedIn dans l\u2019utilisation quotidienne. En effet, 66% des r\u00e9pondants d\u00e9clarent se connecter tous les jours \u00e0 la plateforme de l\u2019oiseau bleu. Cette position s\u2019explique certainement par le fait que Twitter est devenu le m\u00e9dia des m\u00e9dias et permet un acc\u00e8s en temps r\u00e9el \u00e0 l\u2019actualit\u00e9 professionnelle. En revanche, dans l\u2019utilisation hebdomadaire, LinkedIn pr\u00e9c\u00e8de Twitter (86% contre 78%). Les deux atteignent des scores astronomiques d\u2019utilisation dans la population r\u00e9pondante et survolent la concurrence.<\/p>\n

L\u2019utilisation quotidienne des principaux r\u00e9seaux sociaux professionnels se d\u00e9compose ainsi :
\n\u2022 86% LinkedIn
\n\u2022 78% Twitter
\n\u2022 43% Facebook
\n\u2022 24% Youtube
\n\u2022 21% Viadeo
\nPl\u00e9biscitant les r\u00e9seaux, 94% des r\u00e9pondants pensent que les r\u00e9seaux sociaux sont indispensables pour \u00e9tendre son r\u00e9seau.<\/p>\n

\u00ab Sans les RS vous ne seriez pas en train de lire ces quelques lignes.<\/em> \u00bb Hager Charni<\/p>\n

Le second tome montre que les r\u00e9seaux sociaux provoquent de nombreuses connections dans le monde professionnel, non seulement dans la vie virtuelle qu\u2019ils proposent mais \u00e9galement bien souvent dans la vraie vie. L\u2019al\u00e9atoire des n\u0153uds explor\u00e9s quotidiennement est source de partage d\u2019expertises et de discussions passionnantes !<\/p>\n","protected":false},"excerpt":{"rendered":"

Livre Blanc \u00ab\u00a0612 rencontres sur les r\u00e9seaux sociaux\u00a0\u00bb<\/strong><\/p>\n

Ma participation :\u00a0<\/strong>Dans ce livre blanc, j’ai t\u00e9moign\u00e9 de mon expertise en tant que professionnel dans la communication, de l’utilisation au quotidien des r\u00e9seaux sociaux. Vous trouverez mon t\u00e9moignage en page XXX du pr\u00e9sent volume.<\/p>\n

Bien qu’il soit gratuit, ce livre blanc est prot\u00e9g\u00e9 par les loi de la propri\u00e9t\u00e9 intellectuelle.\u00a0<\/em><\/p>\n

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